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To create a platform that helps individuals prioritize their holistic well-being by offering personalized fitness programs, engaging group classes, and access to a range of well-being therapies.
Problem Statement
As a UX designer, my responsibilities included researching user needs, creating user personas, developing wireframes and mockups, iterating on designs based on user feedback, and delivering high-fidelity prototypes.
Role and Responsibilities
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Methods: Interviews, surveys, and user personas
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Key insights: Users desired personalized fitness programs, engaging group classes, and access to a variety of well-being therapies.
Research and User Analysis
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Initial sketches and wireframes: Developed to visualize the platform's layout and navigation
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Design iterations: Conducted based on user feedback and testing, ensuring an intuitive user experience
Ideation and Concept Development
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High-fidelity prototypes: Featuring UI elements, color schemes, typography, and other relevant design aspects that cater to the target audience and reflect the brand's identity
Final Design
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Outcomes: Increased user satisfaction, higher conversion rates, and positive user feedback
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Metrics: Improved user engagement, retention, and referrals to associated well-being companies
Results and Impact
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Reflection: Gained insights into the importance of a holistic approach to well-being and the value of personalized fitness experiences
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Future improvements: Continuous iteration based on user feedback, expanding the range of well-being therapies offered, and exploring opportunities for virtual classes and services
Lessons Learned and Future Considerations
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Timeline
My Role
Collaboration
Organisation
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