A professional carpet cleaning company dedicated to providing exceptional services and outstanding customer satisfaction. The redesigned website showcases the company's expertise and commitment to quality while offering a seamless, user-friendly experience for both new and returning customers. With a modern, visually appealing interface and improved site navigation, the redesigned Carpet Hygiene website effectively communicates the company's values and services, making it easier for users to discover and book their carpet cleaning solutions.
Carpet Hygiene
The existing Carpet Hygiene website was outdated, visually unappealing, and lacked effective SEO strategies, resulting in low online visibility and decreased customer engagement.
Problem Statement
As the UI Designer, my responsibilities included:
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Conducting user research and analysis
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Redesigning the website's user interface for a modern, visually appealing look
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Implementing SEO best practices to improve online visibility and search engine rankings
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Collaborating with the client to ensure their goals were met
Role and Responsibilities
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Conducted interviews with the client to understand their business objectives and target audience
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Analysed competitors' websites to identify industry trends and best practices
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Reviewed website analytics to identify areas for improvement and establish benchmarks for success
Research and User Analysis
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Created mood boards and style guides to establish a consistent visual direction
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Developed wireframes and prototypes to explore layout and navigation options
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Iterated on designs based on client feedback and user testing
Ideation and Concept Development
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Developed a responsive, visually appealing website with a modern, clean design
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Improved site navigation and user flow to enhance the user experience
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Optimised site content and structure for search engine performance
Final Design
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Increased website traffic by 30% within three months of launching the redesigned site
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Improved search engine rankings, resulting in greater online visibility and higher organic traffic
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Received positive feedback from the client and users on the website's new look and improved functionality
Results and Impact
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Regular communication with the client was crucial in ensuring that their goals and expectations were met throughout the project
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User testing and feedback played a significant role in refining the design and identifying areas for improvement
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Ongoing monitoring of website performance and analytics is essential for making data-driven decisions and identifying opportunities for further optimisation
By successfully redesigning the Carpet Hygiene website and implementing effective SEO strategies, I was able to contribute to the company's growth and success while also strengthening my skills as a UI designer. In future projects, I will continue to prioritize user-centered design and data-driven decision-making to create impactful, engaging online experiences.